So, we're artists, designers, musicians and entrepreneurs.... it seems to be the norm in today's climate to have to wear all the hats of a business. The days of separation of the 'suits' and the 'creatives' are merged into one in creative shops. So, why didn't we learn any of the vital information on how to survive and, dare we ask, to thrive in the creative world? Why didn't we learn some basic self-marketing and hear about industry leaders' struggles and successes in their field. Sure, there are a lot of biographies out there but we wanted something a little more personal.
These are the questions that Jellyfunk's Adam Nathan and good friend Joel Gregorio (Sovereign State) would often contemplate and discuss the all encompassing fields of creativity weaving through art, music, design, fashion, technology and business - and the challenges and successes surrounding them all.
From this, many questions constantly arise and the two kicked around the idea of getting some like-minded creative entrepreneurs together in an intimate setting to discuss their own challenges, rewards and successes in overcoming adversity within their respective businesses. This was the inception of Good Company. The first meeting was held in late 2012 and the pair care-fully curate small groups of entrepreneurs and have open table discussions to share and offer advice to each other.
The events have been extremely successful and have been catalysts for some major life changing professional and personal pivots for some of the attendees.
The goal of Good Company is to create a mentorship program, of sorts, where information from industry leaders will be harvested to help creative individuals who are, or wish to be, in business for themselves and to close the gap between the business and creative worlds.
It seems commonplace for people to proudly rock merchandise from other cities such as the I Love NY shirts, Yankees & Dogers caps etc, but what if your own city is actually kind of cool? Granted, politically it could be a disaster and the government spending has been allocated to the wrong place and infrastructure may be underdeveloped....but what if the people, parks, indie shops, restaurants and creative talent are world class?
That's what we're talking about here. So when good friend Joel Gregorio (of Sovereign State) came back from NYC wearing a shiny new locally designed cap he thought, 'Wait a minute, Toronto's awesome." From that point we started a little side project called Locals Only - a series of tees that pay homage to our city but also have a far reach to anywhere in the world where people are local proud. Joel, designer Tyler Longshaw, and Adam each designed a first round of tees and these are the first two Jellyfunk looks.
The shirts used are locally produced hipster fave brand Shared Beloved Basics (of the Drake General Store fame).