We have collaborated and worked with the multi-talented Pārvatī (musician, author, yogini, and environmental activist) to help develop her many luminous brands and concepts for quite a few years. From designing identities, album artwork, magazines, books, websites, music videos, social media post and presentations, it's been a multi-fingered, multi-pied gig.
Where do we start? We can't put everything on this site, so here are a handful of covers and a few spreads from Parvati Magazine.
Supporting the author side of Pārvatī, we have designed a couple of book covers including Confessions From Your Awakened Self and YEM: Yoga as Energy Medicine.
A major part of the Pārvatī brand is that of environmental activism and that all of the products (music, words, and yoga) all point to supporting environmental initiatives.
There are a handful of initiatives of Not-For-Profits such as signmaps.org, parvati.org and yogisunitemaps.org that are all under the Pārvatī umbrella and all are in support of MAPS: the Marine Arctic Peace Sanctuary. The movement has become a growing coalition of everyday citizens as well as some of the world's most notable environmental leaders and celebrities from all over the world. To support this cause, we are the visual guardians of Parvati.org, Yogis Unite MAPS, Parvati Magaine, and many other initiatives and design collateral including identities, album artwork, book covers and directing music videos. And, of course, designing the identity for MAPS, which will be the largest protected area in history.
We have been doing pro bono work for Parvati.org since 2016 and are a proud partner in realising MAPS. Please go to Parvati.org to take you to the site to sign the MAPS petition. The future depends on it.